NICECOM doo is a family-owned company based in Belgrade, specializing in the production of high-quality raw materials for the ice cream industry. With deep market insight and a strong commitment to innovation, NICECOM has built a reputation as a reliable partner in the food sector, particularly in the field of frozen desserts.

Under the company's umbrella, the registered brand MARCO GELATO was developed, representing a symbol of quality, creativity, and technological precision in ice cream production. This brand includes a wide range of products, such as bases for soft serve, artisanal (gelato) ice creams, and milkshakes, as well as specialized pastes, toppings, decorative gels, and other ingredients that enable ice cream makers to craft unique and recognizable flavors.

In addition to manufacturing, NICECOM also offers comprehensive consulting services in the field of ice cream production, providing expert support to clients in recipe development, process optimization, equipment selection, and product market positioning. This service is especially valued among artisanal producers who strive for authenticity and premium quality.

One of the company's founders, with over three decades of experience in the ice cream industry—including leading roles in renowned companies such as Unilever and Frikom—decided to channel his knowledge and passion into the development of this highly specialized branch of the food industry. His extensive experience, gained through industrial operations and collaboration with scientific institutions, now serves as the foundation for the strategic growth of the Marco Gelato brand.